Our product range and treatments at Subtle Energies’ are created with intent to address multiple skin and body concerns, whilst delivering high performance results empowering one’s physical, mental and emotional wellbeing.
The brand was founded in 1993 by Farida Irani in Sydney, Australia as a clinic of natural therapies. The clinic was designed to address a complex range of health concerns with a variety of modalities offered. The clinic is still operated by Farida and her daughter Khursheed. This clinical & education background, underpins the pioneering clinical research and development of the Subtle Energies brand, allowing authentic results-based formulas and treatments to be developed.
Farida, along with her qualifications in clinical aromatherapy, aromatic medicine, Bowen therapy, and many other modalities in the complimentary world, also did her post graduate Ayurveda studies with world renowned Ayurveda guru, Prof Dr PH Kulkarni.
During her many trips to India, in the early 90s she came across essential oils not heard of in Western Aromatherapy nor used anymore by Ayurveda Doctors. With these unique oils and an introduction to many artisan distillers across India, came her research into what is now termed Ayurveda Aromatherapy.
Subtle Energies’ Spa Concept provides treatment programs that combine the optimum methods and knowledge found in these respected ancient sciences, with holistic modern techniques.
Subtle Energies is one of the first to work with these rare aromatic oils, on a clinical level in the early 90s, with a high reputation amongst the complimentary medicine, spa and wellness worlds, of sourcing the finest active ingredients and delivering powerful treatment programs.
All products are made in Australia following European standards of natural skincare, to create safe, ethical and effective products.
The range has been certified by Cruelty Free International and does not contain parabens, mineral oils, silicones or artificial fragrances.
Specific intent in every aspect of Subtle Energies’ creation is integral to our ethos and philosophy. This process starts from sourcing the highest grade of oils, through sustainable and ethical trade using artisan distillers that produce rare, pure and quality active ingredients, each with its own intent and purpose.
“Every blend, product and treatment created by Subtle Energies is governed by a specific and pure intent. This is then carried through to the individual’s experience of our products and services.
At Subtle Energies, we create and promote authentic wellness through the power of vibrational medicine. We believe that as a creator if your intent is pure, one can empower at all levels of one’s being. Through skincare, beauty, together with holistic wellness, you feel empowered and when you are empowered you feel and show beauty…. they co-exist”
Farida Irani, Founder of Subtle Energies.
Holistic Health Practitioner /Bowen Therapy Instructor/ Ayurveda Practitioner / Clinical Aromatherapist
Farida Irani founded Subtle Energies as a clinic in 1993. She is a qualified Ayurveda Practitioner, a clinical Aromatherapist and teacher qualified in Aromatic Medicine, Bowen Therapy Instructor, a Remedial Therapist and a Reflexologist. She completed her postgraduate studies (Ayurveda Nishnata) with world renowned Prof Dr P H Kulkarni (Ex Dean Ayurveda University, Pune, India). In October 2006, the International Ayurveda Open University awarded Farida her Ayurveda Parangat in recognition of her research in Ayurveda.
Farida spends her time speaking at international conferences, teaching at the Subtle Energies College of Ayurveda Aromatherapy, running her clinic, volunteering and propagating the health sciences. Farida is the Co-Founder of Ayurveda Yoga Australia, which holds the International Ayurveda & Yoga Conference. Farida is also responsible for bringing the Australian science of Bowtech, the original Bowen Therapy, to India and Taiwan.
She continues to promote these sciences through her work and remains dedicated to helping and encouraging people to attain a well-balanced lifestyle.
Sheriar Irani- Managing Director/ Production & Logistics
The backbone of Subtle Energies, Sheriar manages the company’s logistics, production and finance. Sheriar has over 40 years of international experience as an engineer and he utilises this expertise as Subtle Energies’ primary compounder and alchemist. He has been working alongside Farida since the early 90’s in developing, sourcing and reproducing her formulas on a larger scale. Sheriar is committed to Subtle Energies’ philosophy of all oil blends being hand blended by the Irani family.
Global Training and Development Director
Khursheed Irani holds a Bachelor of Health Science in Acupuncture and Chinese Medicine. She is also a clinical aromatherapist, qualified in Ayurveda Aromatherapy, an accredited Bowen practitioner and an International Bowen instructor. Khursheed is a trainer and teacher for the Subtle Energies College of Ayurveda Aromatherapy and has translated Farida’s work for the spa industry. As the Global Director of Training and Development, she heads the training team of Subtle Energies trainers, as well as still being involved as a global trainer, training teams of therapists in internationally renowned destination spas in the Ayurveda Aromatherapy philosophy, products and techniques.
Director of Operations & Brand Development
Since joining the family business, Nick Irani has been responsible for remodelling Subtle Energies and their results driven wellness offering that stems from over 25 years of Clinical research by his mother/ founder, Farida Irani.
Since the launch in 2010, he has established an international presence for the brand, including global partnerships with Six Senses Hotels, Resorts and Spas, The Peninsula Hotels, Crown Towers in Australia and expanding operations with existing partners such as Taj Palaces and Resorts.
Nick has also been a part of setting up the business model for Subtle Energies College of Ayurveda Aromatherapy, partnering with RTOs to be able to deliver education that is recognised by the national qualifications framework as well as training teams internationally on the Subtle Energies’ brand and its philosophy and knowledge.